§ 00 · The firm Est. 2025 · Operating thesis & AI infrastructure v 2.0 · §

Acquire..Optimize.. Exit at scale.

H&I builds the operating thesis, the AI infrastructure, and the coordinated exit path for serious Brand and Growth Marketing agencies — transforming fragmented sectors into a single compounding asset.

Active engagement Work directly with founders
Build 7 pillars · 4 phases
Deployment Automate processes
Target ▲ 25× EBITDA
§ 01 · Active engagement
Project Sapphire — Roll-Up Intelligence Platform

A proprietary AI/SaaS infrastructure, purpose-built for the roll-up.

FIG. 02
Why we’re building it

Most marketing agencies run on fragmented tooling, siloed knowledge, and reactive processes. Sapphire changes the equation — turning every operator, founder, and portfolio company into a coordinated, AI-augmented machine.

The platform moves faster, makes fewer mistakes, and scales without proportionally scaling headcount. It is engineered to compound — every engagement makes the next one cheaper, sharper, and more defensible.

01
Speed

Ship deliverables faster — fewer client-to-org revision cycles.

02
Intelligence

Institutional knowledge captured, stored, and surfaced across the portfolio.

03
Automation

Revenue, ops, and finance workflows running with minimal human intervention.

04
Profitability

Replace third-party SaaS spend with proprietary internal tooling.

§ 02 · The discipline

Seven pillars. One Platform.

Each pillar is modular — deployable independently, progressively integrated. The build sequence prioritizes the highest-ROI capabilities first, so value creation begins immediately.

§ 01 North star

Operational efficiency is the foundation.

Efficiency isn’t a feature — it’s the operating premise. The platform is designed to remove the most painful bottlenecks for operators and founders: slow delivery cycles, excessive client back-and-forth, and knowledge that lives in someone’s head rather than a system.

↓40% fewer revision cycles
§ 02 Second brain

Institutional knowledge at scale.

Automatically generate collateral, playbooks, SOPs, and thought leadership from work already being done. Every engagement becomes a reusable asset across the portfolio — no more reinventing the wheel.

reusable assets
§ 03 Prospecting

Automated prospecting & warm-up.

Stop relying on cold outreach. First-party ICP data drives net-new prospect discovery, while AI agents warm up the brand across digital touchpoints before a single human conversation.

0 cold calls required
§ 04 Sales motion

Automated post-inquiry sales.

From the moment a prospect raises their hand, the platform takes over — deep company research, tailored proposals, follow-up sequences, and CRM auto-logging. Human attention is reserved for the highest-leverage moments only.

4 autonomous stages
§ 05 Finance

Finance process intelligence.

Continuous, real-time financial intelligence across every portfolio company. AI-driven P&L review, cash-flow monitoring, and vendor-terms analysis surface waste and flag risk before it compounds.

24/7 P&L surveillance
§ 06 Build vs. buy

Own the tech stack.

Every SaaS tool the roll-up pays for is a recurring cost that compounds across the portfolio. Sapphire replaces the most expensive third-party tools with proprietary, purpose-built alternatives — owned forever, customized to our workflows, and shared across every company in the roll-up.

Build once, deploy everywhere

Recording, transcription, CRM, outreach — built on our stack, shared across every company at zero marginal cost.

10–15
Companies sharing the stack

Eliminating redundant licenses across the portfolio justifies a significant portion of platform build cost.

100%
Portfolio coverage

Every roll-up company benefits from shared infrastructure and knowledge.

§ 07 Compounding engine

Optimize portfolio value and roll-up payout.

Every feature, workflow, and automation is designed with a dual mandate: maximize value creation across the roll-up while simultaneously optimizing distributions and payout outcomes for H&I stakeholders. This is not an ops tool — it is a value-compounding engine.

25×
Target exit multiple

Coordinated platform exit, modeled before the first LOI.

↓60%
SaaS cost reduction

Projected reduction in third-party tooling across the portfolio.

30%
Increased EBITDA

Our process will help eliminate redundancies, create economies of scale, and optimize human capital costs.

§ 03 · The partners

The Partners.

H&I is small by design. The work — sourcing, underwriting, integration, exit — is done by the partners, not delegated to third party firms.

Dirk Watters

Managing Partner

Dirk Watters

Dirk designs the operating thesis: where fragmentation is mispriced, what an AI-augmented platform should do, and how a portfolio of small companies becomes a single compounding asset. He pairs a builder’s instinct for systems with the underwriting discipline of a deal partner — turning a roll-up from a financial exercise into a product the market can’t replicate.

Roll-up strategy AI/SaaS platform design Deal structure Operations playbooks Financial underwriting Exit engineering
Carson Van Gelder

Managing Partner

Carson Van Gelder

Carson runs the model. He builds the working economics of a platform before the first LOI — unit margins, debt capacity, multiple arbitrage at exit — and engineers the integration plan that makes those numbers true. His instinct is for the un-glamorous parts of value creation: the controls, the systems, the quiet operating discipline that compounds.

Growth strategy AI/SaaS platform design Integration playbooks Analytics & data Founder coaching Process design
§ 04 · Get in touch

Want to maximize your agency exit?

A 30-minute call. We explore if your company could be a fit for the project — and if a 60 day pro bono exploratory engagement makes sense.

Email us

Send your company name, size, revenue and why you’re interested in an exit. We reply within one business day, signed. Or skip the email and put 30 minutes on the calendar.

Book a 30-min call
CURRENTLY OPEN · ONLY A SELECT NUMBER OF AGENCIES WILL BE SELECTED